our vision
The Esquires’ vision is “to be the most respected coffee house operator in every community we enter”.
We believe we are achieving this through our principles of:
- Using only excellent quality and sustainable products
- Being involved in local communities and charities
- Using robust quality management and measurements
- Using innovation to constantly stay ahead of the competition
- Financial soundness for our franchised business
- Being aware of our social responsibility
- Using strong employee talent to represent the brand well
- Making the best use of corporate assets
- Providing long term investment value to our franchisees
- Implementing and providing award winning systems
We aim to take a leadership position in every market we enter through a combination of great coffee, fresh food, friendly service and a commitment to world-class processes.
our values
The Esquires values that we aspire to uphold play an important role in our brand positioning in the market.
The values that are important to Esquires are:
- integrity
- passion
- fairness
- ethics
- excellence in every aspect of business
- service excellence
- innovation
- community
- partnership
